Webhooks

Connect external systems to MAZZA with incoming webhooks.

Webhooks connect MAZZA to other tools. The most useful one for you is the incoming webhook, which lets an outside system start a MAZZA automation.

Incoming webhooks

When you add a webhook trigger to an automation, MAZZA gives you a private URL. Any system that can send a web request can call that URL to start your workflow and pass along data.

curl -X POST "https://app.mazzaai.com/api/webhooks/trigger/your-unique-key" \
  -H "Content-Type: application/json" \
  -d '{ "name": "Sara", "phone": "+9715XXXXXXX" }'

The automation can then use the data you sent inside its actions.

Keep webhook URLs secret

A webhook URL is a private key to your automation. Do not expose it, and replace it if it leaks.

Behind the scenes

MAZZA also receives webhooks from the services it runs on, like WhatsApp and your payment provider. Those are handled automatically and need nothing from you.

Webhooks as triggersUse a webhook to start an automation.API keysFor full programmatic access.

Last updated June 2026

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