Funnel stages and conversion
Read how submissions move from form to lead to booking.
The funnel tracks each submission as it progresses, so you can see not just how many leads you get, but how many turn into business.
The stages
Submittedform filled in
Leadin your CRM
Bookedbecame a booking
For each stage you can see the count and the conversion rate from the stage before it. You also see your top forms and sources, plus a separate count of submissions filtered as spam.
Find the leaks
If lots of submissions become leads but few become bookings, that is where to focus. Faster follow-up and clearer offers usually move that number.
This data feeds straight into Funnel analytics for the bigger picture over time.
Last updated June 2026