Triggers reference
The events that can start an automation.
A trigger is the event that kicks off an automation. When the event happens, MAZZA runs the actions you set up. These are the events you can build on.
| Field | Type | Description |
|---|---|---|
| Call ended | voice | A call finished, with its outcome. Useful for missed-call and post-call follow-ups. |
| Booking created | bookings | A new booking was made, by an agent, your team, or your booking link. |
| Lead captured | crm | A new lead came in from a call, WhatsApp, or a funnel form. |
| Deal stage changed | crm | A deal moved to a different pipeline stage. |
| WhatsApp resolved | A WhatsApp conversation was marked resolved. | |
| Incoming webhook | external | An outside system called your automation's webhook URL. |
Start small
The most popular first automation is a missed-call follow-up: when a call ends without a booking, send the customer a friendly WhatsApp.
For the webhook trigger in detail, see Webhooks as triggers.
Last updated June 2026